P+P advises mercavus on financing round

mercavus is a B2B online marketplace for offline retailers. The manufacturers can offer their products on the website at no cost and thereby save the costs of having their own online stores and are able to reach additional clients.

For this service, the startup receives a percentage of the turnover. mercavus merely acts as an agent for the transaction. Private individuals may not make purchases on the website. The platform currently lists approximately 400 brands with products such as candles, stationery and children's toys. The retailers buy the products at wholesale prices directly from the manufacturers, without having to deal with national borders, different currencies or language barriers. Thus, mercavus enables local retailers to order goods throughout the year as needed, instead of having to buy their entire product range at a few trade fairs during the year.

P+P Pöllath + Partners advised mercavus on legal matters related to the financing round with the following team:

• Christian Tönies (partner, lead, M&A/VC, Munich/Berlin)
• Dr. Sebastian Gerlinger (counsel, M&A/VC, Munich/Berlin)
• Markus Döllner (associate, M&A/VC, Munich)