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P+P advises Maxburg Capital Partners on the acquisition of PERLKÖNIG

The Maxburg III fund, advised by Maxburg Capital Partners, has acquired 100% of PERLKÖNIG Perlen & Schmuck & Zubehör GmbH ("Perlkönig") in the course of a succession plan.

Perlkönig distributes fashion jewelry in pop-up stores at fairs, festivals, Christmas markets and wine festivals. Lean cost structures and streamlined organization of the operational processes, supported by a proprietary IT system, allow for successful management of over 350 temporary point-of-sales (POS). With its own jewelry collection, the company focuses on the value segment for primarily female customers and thereby continues to expand its market presence.

Maxburg Capital Partners is an investment management company focused on the German-speaking markets. The funds advised by Maxburg Capital Partners concentrate on long-term investments in profitable, medium-sized companies with the goal of enduring and sustainable value appreciation.

P+P Pöllath + Partners advised Maxburg Capital Partners on the tax aspects of the transaction structure with the following team:

P+P advises Maxburg Capital Partners on a regular basis, e.g., on the acquisition of a majority stake in the ASUP Group.

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