P+P advises Elvaston on its investment in the Magnolia Group

Magnolia is a content management system for businesses that provides a flexible platform for digital business segments. The core functionality is a modern content management system (CMS). Magnolia has clients such as Airbus, Al Arabiya, Avis and Virgin America.

The company was founded in 1997 by Pascal Mangold and Boris Kraft in Basel. Business operations predominately take place in Switzerland, with current additional sales offices in the United Kingdom, Singapore, Spain and the United States; programming is done in the Czech Republic and Vietnam.

Elvaston is an entrepreneur-led private equity firm specializing in small to medium-sized companies located within the German-speaking region.

P+P Pöllath + Partners provided legal and tax advice to Elvaston Capital with the following team:

• Dr. Nico Fischer (partner, tax law, Munich)
• Dr. Tim Kaufhold (counsel, M&A/private equity, Munich)

P+P advises Elvaston on a regular basis, most recently on the acquisition of the equity interest in eFulfilment Transaction Services GmbH and on the partial sale of its stake in the SHD Group to Bregal.

Alongside P+P, Bär & Karrer advised Elvaston.