P+P advises diva-e Digital Value Enterprise GmbH on the acquisition of One Advertising
diva-e Digital Value Enterprise GmbH (diva-e) acquired all shares in One Advertising AG and its subsidiaries. The founders and primary shareholders of One Advertising, Andreas Kelnberger and Christian Paavo Spieker, will also participate in diva-e. The acquisition is subject to approval by the antitrust authorities.
diva-e is one of the largest digital service providers on the market with turnover of more than 50 million Euros and approximately 460 employees. Among other services, the company offers consulting in the areas of digital strategy and data-driven evaluation for digital transformation and business processes, brand development and design, development and adaptation of e-commerce platforms, PIM and content management, user experience optimization, performance marketing, content marketing and SEO, development and design of CMS and web pages, web and mobile apps, as well as hosting and application management services. The company has its headquarters in Berlin and also maintains 9 locations in Germany, as well as a partner office in Cincinnati, OH / USA.
One Advertising AG is a specialist for search engine and online marketing with locations in Munich and Berlin and 80 employees. The company develops performance-oriented solutions for digital sales support. It offers customers a full range of services, from conceptual online marketing planning to technical SEO conditioning, and was awarded the "Best SEO Agency" for the second time at the SEMY Awards 2017.
P+P Pöllath + Partners comprehensively advised diva-e on all legal and tax matters with the following Munich-based team:
- Otto Haberstock (partner, lead, M&A)
- Dr. Nico Fischer (partner, tax)
- Pascal Köstner (associate, M&A)
- Isabella Denninger (associate, tax)
